The Graces
Vision, Mission and Core Values
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  • To make Sino the preferred choice for customers, investors and employees.

With this vision in mind, we lay down three prime focuses on our quality management journey: delighting our customers with premium quality, practising good corporate governance standards and caring for employees.


  • To achieve quality excellence by thoroughly understanding the needs of customers and consistently surpassing their expectations.

Core Values

  • Integrity
  • Customer First
  • Quality Excellence
  • Respect
  • Teamwork
  • Continuous Improvement
  • Preparedness
  • Sense of urgency

At Sino, we are guided by these values in our business conduct. Each and every one of us demonstrates an unwavering commitment to upholding these values in our day-to-day work.

Integrity is central to our daily operations. We are committed to providing premium quality for stakeholders, from building developments of the highest possible quality to delivering comprehensive property services.

We value customer feedback as a gift and an opportunity for us to become a better organisation. We listen proactively to customers' voices and follow through on their feedback.

By consistently upholding integrity, having a sense of urgency, walking the extra mile and delivering high-quality products and services, we strive to surpass customers' expectations and earn their trust.